Should you and your opponent be equally matched… you must inflate both body and mind, let your sword follow your body and, quite slowly, strike with all the power of momentarily restrained water bursting forth from a running stream. – Miyamoto Musashi, The Book of Five Rings (translated by William Scott Wilson)
Should you and your opponent be equally matched
What happens when you find your competition equally matched? In a tight industry, there will always be competition that is equally matched to you. There will always be different variables where they will be equal to that of yours. How do you pull ahead when you’re identical?
You must inflate both body and mind
It’s important to look at what resources are available to you and gather them. This audit also extends to analyzing the situation:
- Where are you standing in relation to your competition?
- How far away are they?
- Are they in range to mount an offence?
- What is the current rhythm of attack and defence? Are you in the defending portion of the cycle or attacking?
- What differentiates you from your competition?
- What do you do best?
Let your sword follow your body
Through gathering this information and resources, you can then make decisions.
Thoughts lead actions just as the sword follows the body.
Note that every movement is deliberate. Each muscle fibre is moved with clear intention of what is to follow. Likewise, how you use the information and resources should be a conscious decision.
The pinnacle of swordsmanship is when the sword becomes an extension of your body. This phrase can also be taken to mean that your strike with the sword is so fluid that it is now an extension of your arm. The differentiating factor you choose to use to pull ahead of the competition when you’re evenly matched should be a strong intrinsic factor. It should be something innate to your company. Not only will it be an authentic competitive advantage but it also makes the competitive advantage that much harder to copy, thus leading us back to square one of being equally matched.
Previously I wrote about The Rhythm of All Things. In it, there is a point about imposing your own rhythm. All scenarios in which you are to overcome the competition are rooted in imposing your own rhythm instead of being strung along by your competition’s rhythm.
When you move slowly, not is it only deliberate (see the first point from “Let your sword follow your body”) but this also implies imposing your own rhythm while disrupting the opponent’s.
Strike with all the power of momentarily restrained water bursting forth from a running stream
Once you’ve determined your course of action you should strike with an explosion of power at the opportune time. Likewise, once you find your differentiating factor, you should audit available resources and gather them. Unleashing a strike to your competition in such a way that will cripple them. A pop-up store and sale. Redesign your website and launch party. Customer service meet and greet. The key is whatever actions you decide to take, make sure it is aligned with your differentiating factor and devote all your available resources to deal the blow.