It’s the first year anniversary of Felix Baumgartner freefall his way into the history books.
I just finished watching the documentary of mission.
Watch it here: http://stratos.rdioexclusives.com/documentary
(Not sponsored by Red Bull, Rdio, or anyone for that matter.)
Red Bull made the loudest branding move by being quiet and in the background. Take out a pen and paper: people love good content; people hate having something shoved in their face. Watch the documentary again, watch the Q&A video again, and watch the media coverage again. You’ll find that Red Bull was hardly pushed to the forefront.
Disrupt, innovate, and revolutionize are overused words in the startup world. When you actually do something no one has done before, that’s innovation. If you looked at all the preparation and practice jumps, you’ll notice that there is a gradual progression in reaching the final jump. Another thing pointed out during the Q&A (http://stratos.rdioexclusives.com/landing) is that no one will likely break the records set by Felix. Basically, innovations are hard to come by. Luckily, innovations are overrated. Take their approach of gradually improving to reach a goal and apply it to any industry, product or service. Sometimes, to be a successful entrepreneur just means taking some existing thing and improving upon so much that you become an expert.
But then again, it doesn’t hurt to really land an innovation, doing something no one ever has.
Through all the ups and downs of the Redbull Stratos team, what kept them together? What made the team trust in the figurehead of the project after Felix quit because of his anxieties in the suit?
Everyone on the team served a greater purpose. This was what motivated them to stay the 12 hour shifts. This greater purpose will also motivate employees through the tough, grueling days. Inspire them. Give them a grand vision.