I’ve been asked recently a few times what is the most important function of a CEO of a startup. From personal experience, the most important role is that of a broadcaster of the vision and mission of the company.
“Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.”
Figure out what your company is trying to do. Communicate that really, really well internally and externally. Your team will only succeed and survive in business if they are clear of what the company is trying to achieve. You will only attract clients that are a good fit if you communicate the vision and mission well.
Decisions of all magnitude and decisions made by all levels become that much easier when the vision and mission is known clearly internally.